The project takes place in 2024-2025 and is organized in collaboration between the non-profit organizations Miromida (Latvia) and Ideell Marknadsföring i Sverige (Sweden) and is funded by the EU through the Swedish Agency for Youth and Civil Society (MUCF)

Welcome to watch this free online self-study course in marketing for non-profit organizations! This course is designed for those already involved in civil society and non-profit youth organizations—or those who want to take their first step into this field. The course includes 5 interactive, voice-guided presentations with that you can check at your own pace. Course materials are provided in Swedish, English, and Latvian (Latvian – text-only, with English audio) with subtitles in these languages available for each video.​​

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NOTE: If you connect to the internet via VPN, video presentations may sometimes appear unavailable. If this problem occurs, try turning off the VPN and refreshing the page.

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Course topics:

1. Introduction to Non-Profit Marketing

2. Strategy, Vision, and Branding

3. Crafting Effective Messaging

4. Social Media Basics

5. Social Media: Paid Advertising

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Trainer:

• Iryna Azaranka (Sweden) – co-founder of IMIS, with degree in marketing, pursuing currently master degree in strategic communication, and 10 years experience in Swedish non-profit sector as volunteer, employee and board member

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Material in Swedish

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Download PDF-presentations here:

1. Introduktion till ideell marknadsföring

2. Strategi, vision och varumärke

3. Att nå ut med sitt budskap

4. Sociala medier: grunderna

5. Sociala medier: betalda annonser